Beauty Japan is a contest that evaluates the beauty of Japanese women and aims to discover women who can thrive and contribute to society.

Out of over 1,000 yearly entries, candidates are judged rigorously based on seven concepts:
Beauty
Sociality
Career
Independence
Fashion
Culture
Entertainment

This program does not focus solely on external beauty but also emphasizes knowledge, talent, social involvement, and independent thinking, as well as internal and social aspects.

Factors such as height or age, which are visual characteristics, do not influence the evaluations. There are various forms of expression. Beauty Japan supports many women in realizing their potential and succeeding in society based on these evaluation criteria. The selected women are expected to excel in various fields.

This program is not a traditional beauty contest but focuses on “unique beauty” that only that individual can achieve, based on her skills, career, way of life, thoughts, mission, and background. Each woman’s unique beauty will be appreciated, and that beauty will lead to her success and influence in society.

We aim to define sophisticated women who possess internal beauty, individuality, a sense of mission, conviction, and influence as the new “standard of beauty” representing Japan. This is the vision of the Grand Prix we aspire to achieve..